Big Sur
Market InsightsBig Sur is a lightly populated, unincorporated region on California's Central Coast that is frequently praised for its rugged coastline and mountain views, where the Santa Lucia Mountains rise abruptly from the Pacific Ocean. The coast is the "longest and most scenic stretch of undeveloped coastline in the [contiguous] United States," it has been described as a "national treasure that demands extraordinary procedures to protect it from development" and "one of the most beautiful coastlines anywhere in the world, an isolated stretch of road, mythic in reputation." Big Sur's Cone Peak at 5,155 feet is only 3 miles from the ocean and the tallest coastal mountain in the contiguous United States. The stunning views make Big Sur a popular global tourist destination. It receives about the same number of visitors as Yosemite National Park which has led to ongoing, lengthy traffic backups and parking issues, especially during summer vacation periods and holiday weekends.
